Lastly, I would just like to know what approaches are out there. Everybody has his or her own idea, but I want to know what works for other people. Some will argue against any serious ethical principles at all, some will make ethics a central part of their company. For me, I know that I have to choose a market-based approach, so I am definitely curious to learn about the different theories and models that can help me not only know more, but contextualize that knowledge better.

Works Cited:

Kwek, G. (2010). Google Street View controversy takes a bizarre twist. Sydney Morning Herald. Retrieved April 16, 2012 from http://www.smh.com.au/technology/technology-news/google-street-view-controversy-takes-a-bizarre-twist-20101125-18814.html

(2012). Google co-founder: China, Apple, Facebook threaten 'open web'. Wired/CNN. Retrieved April 16, 2012 from http://edition.cnn.com/2012/04/16/tech/web/google-sergey-brin/
Entrepreneur. (2008). Anita Roddick. Entrepreneur Magazine. Retrieved April 16, 2012 from http://www.entrepreneur.com/article/197688

Entrepreneur. (2008). Larry Page and Sergey Brin. Entrepreneur Magazine. Retrieved April 16, 2012 from http://www.entrepreneur.com/article/197848

Syal, R. & Brodzinsky, S. (2009). Body Shop ethics under fire after Colombian peasant evictions. The Guardian. Retrieved April 16, 2012 from http://www.guardian.co.uk/world/2009/sep/13/body-shop-colombia-evictions